Betting Bonus

Trawling the internet to find the best betting bonus is time consuming as the bonus offers are changing all the time as do the T&Cs attached to each offer.

We at do the ‘leg work’ bringing the best betting bonus offers to the attention of our readers by reviewing in detail the bonus promotions created by the bookmakers that we partner with.

Customers can sign up to any of our recommended bookmakers and feel confident that they are sure of an excellent service and genuinely rewarding promotional offers which include bonuses in various forms.

All the listed bookmakers have proven track records for integrity and their bonus offers are consistently attractive and attainable with reasonable and fair conditions attached to them.


Get your betting bonus here!

Site Bonus Review Visit
William Hill William Hill $30 Review
T&Cs Apply. 18+
888Sports 888Sports €30 Review
BetVictor BetVictor Bet £10 Get £40 Review
Betway Betway $30 Review
Unibet Unibet $ Review
Betfair Betfair €20 Review
Bwin Bwin £20 Review
T&Cs Apply. 18+
Each Casino reserves the right to cancel or change promotions at any time. Please refer to each Casino's T&Cs page for full details. New Customer Only. 18+. Please play responsibly.


What is a betting bonus?

All bookmakers make bonus offers in order to attract new customers and to retain their existing customers through opportunities to get something ‘extra’ from the bookmaker without being required to pay for it. There are many types of bonus offers and each one is presented in a way to make it look attractive using the word ‘free’ in many of the promotional offers.

Bonuses are the primary method used by bookmakers as they are easily attainable and can be claimed immediately by customers looking for a great deal. There is always a minimum deposit or a minimum sized bet required in order to qualify for any kind of bonus and some bookmakers specify that a bonus can only be received if the customer deposits funds using a certain deposit method.

Logically, it is ridiculous to expect any sustainable business to give stuff away for free and on the internet where there are literally millions of people looking at sportsbooks and their promotional offers all the time, it would spell instant bankruptcy with everybody grabbing the ‘freebie’ and going on to get the next offer from another gullible business.


Types of Bonuses

The Match Deposit Bonus

This is frequently the ‘start up’ bonus or the ‘welcome’ bonus featuring at the top of the home page of the bookmakers online.

The customer is offered a capped bonus payment matching the amount of the first deposit made to the new account with a minimum limit set for the bonus offer to be triggered.

The bonus is subject to wagering requirements usually stating the minimum odds that bets can be placed at, a specified rollover multiple and a limited time period for the wagering requirement to be fulfilled. The wagering requirements usually ask that the deposit and the bonus be wagered a certain number of times before the bonus can be withdrawn. Some bookmakers ask for the bonus ONLY to be wagered a certain number of times before it can be withdrawn.

It is important for new customers to read the terms and conditions before making a decision on which bonus offer is preferable for them.


Free Bets

The first kind of free bet is where bookmakers offers a free bet of a certain value to the customer for use on straightforward single ‘win’ or ‘each way’ markets of the customer’s choice with odds at a specified level and a rollover requirement for the winnings.

A second type of free bet is offered for customers to use on a specified match, horse race etc. on markets listed in the T&Cs. The winnings resulting from free bets are subject to specific rollover requirements before they can be withdrawn and the stake is not given to the customer with the winnings.

A third kind of free bet exists where the customer is required to make a deposit to the account and place a qualifying bet which can be as low as £5 or up to a clearly stated maximum. Once the bet has been settled the customer receives the free bet which may be of the same value as the qualifying bet or higher in value.


No Loss Betting Offer

This kind of offer is a superb deal when you can get it. Bookmakers return the amount wagered up to a specified maximum when certain ‘triggers’ happen during an event and your bet loses. The ‘triggers’ are set out in the promotion and if they occur and YOU LOSE you get your money back. It may be that your horse racing selection ‘to win’ comes in second, or your selected ‘1st Goalscorer’ scores the second goal in the match and so forth.

The possibilities are endless and the bookmakers are constantly creating offers based on these kinds of scenarios with the stake returned to the bettor compensating them for the bad luck and giving customers the opportunity to use the money to bet on another market.

Everybody who enjoys sports betting has experienced that ‘sinking feeling’ when something STUPID happens to mess up your bet. Bookmakers fully understand that feeling which can stop customers from betting on more events that day and as they want to keep their customers onboard for the ‘long haul’ the ‘no loss’ bet is a great way to do it.


Risk free bets

This kind of bet offer is appearing more often with bookmakers encouraging customers to place a bet with their own money with the assurance that if their bet loses, the amount staked will be returned to the customer’s account. The maximum amount of the risk free bet is stated in the offer. When presented with a risk free bet offer punters would do well to place a bet on an ‘outsider’ with huge odds. If the selection wins there is a huge payout and if it loses, the stake is returned to the bettor who is no worse off!


Wagering Requirements Explained

The Rollover Requirement

Rollover requirements usually appear in the terms and conditions of most bonus offers and may seem confusing but they are not. A wagering requirement for a bonus offer is related to the amount of money that must be wagered in the sportsbook and not the amount of money lost. It is linked to a bonus offer and stipulates that the customer must wager a certain amount of money before removing the bonus from the account.

The rollover requirement is there to stop unscrupulous customers claiming a bonus and closing the account without wagering any money in the sportsbook. The rollover will be stated as a multiple and requires the amount deposited or bet by the customer to be wagered a certain number of times. If the rollover requirement is set at 3X the deposit and bonus, a customer who deposits £10 and receives a bonus of £10 will need to bet 3X £20 which is £60 before the £10 bonus can be withdrawn from the account.

The thing to look out for in every bonus offer is the size of the multiple in a rollover requirement. The larger the size of multiple, the more money a customer needs to bet before being allowed to remove the bonus from the account. Bonus offers can APPEAR very impressive but if the bookmaker is offering a 100% bonus matching the amount of money the customer makes as a first deposit capped at £100 and has a 10X rollover requirement then it is an unattractive deal.

The customer would need to deposit £100 to get a £100 bonus adding up to £200 which would need to be bet 10 X which means betting £2,000 before the bonus money of £100 could be withdrawn.

It is considered reasonable for a rollover multiple up to 5X to be stipulated by an online bookmaker for a sports betting bonus. At the end of the day it is up to the customer to ‘make the call’ and decide whether a bonus offer is worth accepting.


Expiry Dates

Sports betting enthusiasts need to be aware that all bonus offers including free bets have expiry dates with the number of days allowed for the wagering requirements to be completed commonly varying between 7 and 30 days.


Using a Free Bet

Some bookmakers allow customers to divide the free bet amount between several sports betting selections and others specify that the free bet must be used on one bet only. Free bets may need to be placed at minimum odds which are quite high and only winnings are credited to customer’s accounts. The free bet stake is not credited to the customer as it was provided by the bookmaker as a way of winning money.


We did the leg work for you

It’s clear that bonuses need to work for both sides bringing in new customers to the bookmakers who want to grow their business and reward existing customers with regular new promotional bonuses as a way of thanking them for their continued loyalty. Bookmakers compete to bring out the most innovative, exciting and eye opening promotions in order to retain an edge in an industry making VERY interesting for sportsbetting enthusiasts however, bettors also need to fulfil certain obligations in order to benefit from the offers.

Whilst bonus offers can appear absolutely amazing ‘the devil is in the detail’ with the terms and conditions related to each bonus actually defining just how valuable the bonus really is. There is rarely a ‘no strings attached’ bonus in the same way that people learn that there is no such thing as a ‘free lunch’. However, by reading the T&Cs positioned next to every bonus offer it is possible to select the best deals when making the decision about which online bookmaker to register with.

Promotional offers made to existing customers will tend to have requirements along the same lines as those related to the ‘welcome’ offer reflecting the bonus policy of the business as a whole.