Bookmakers in the UK are strictly regulated and whilst some have moved to other jurisdictions such as Malta and Gibraltar for taxation reason, those countries have strict gambling commissions ensuring that the bookmakers are transparent and fully in compliance with the law.

We have chosen the most reputable and trusted bookmakers to partner with and are absolutely sure that the people who register accounts online with them are fully protected and can be totally relaxed about their choice and their online betting activities.


Bookmakers and bonuses

Site Bonus Review Visit
William Hill William Hill $30 Review
T&Cs Apply. 18+
888Sports 888Sports €30 Review
BetVictor BetVictor Bet £10 Get £40 Review
Betway Betway $30 Review
Unibet Unibet $ Review
Betfair Betfair €20 Review
Bwin Bwin £20 Review
T&Cs Apply. 18+
Each Casino reserves the right to cancel or change promotions at any time. Please refer to each Casino's T&Cs page for full details. New Customer Only. 18+. Please play responsibly.


What is a Bookmaker or a Bookie?

Sports betting has a very long history worldwide and nobody can say when or where people started to act as bookmakers for all sorts of sports and occasions. A bookmaker is the person or business that offers odds on sports and non sport events, taking bets from individuals based on those odds and paying out the people who made a successful bet at the agreed odds. Bookmakers always look to make a profit by offering odds which are skewed in their favour or by offering a point spread where people bet on a range of outcomes.


The Goals of the Bookmakers

The aim of the bookmaker is always to have a ‘balanced book’ where the amount of money staked on each outcome reflects the odds offered or where the bookmaker attempts to get an equal number of bets for each outcome placed on every event. Bookmaking became legal in the UK in 1961 rapidly becoming a growth industry and making a substantial contribution to the economy through employment and taxation with several bookmakers setting up in every town in the country.

The big names were William Hill, Ladbrokes and Coral but they have since been joined by other successful businesses including Unibet, BetVictor, Betfair, 888Sport and Betway.

Betfair launched the betting exchange on the internet in the year 2000 turning the traditional concept of sports betting ‘upside down’ by acting as a broker for two types of bettors, those who wanted to bet on the possibility of an outcome occurring and those who wanted to bet on the failure of that outcome. Betfair introduced a traditional sportsbook to the existing online platform in 2012 offering customers a complete range of betting options along with a betting exchange.


The Arrival of Online Sports Betting Platforms

Online gambling commenced in 1994 and saw the biggest bookmakers in the UK begin the migration to the internet in 1996 in what was then a phenomenal step to take. Customers were suddenly given the opportunity to select from a wide range of sports, place bets on all sorts of markets using various betting processes that were carefully explained. All this was suddenly available 24 hours a day and covered sporting events that were scheduled in other countries as well as ‘at home’.

The online sports betting revolution had begun and continued to evolve providing hundreds of millions of people with safe, secure entertainment from their homes and from mobile devices. Some countries ban their residents from gambling online and this is strictly adhered to by the reputable bookmakers who respect the decisions of sovereign governments.


The Changing Role of the Bookmakers

Today, the most trusted bookmakers provide customers with excellent sports betting news and information and are active in making customers aware of the dangers of gambling addiction. Major bookmakers are no longer simply profit making organizations but have taken on a major role of social responsibility providing sponsorship for many types of sporting organizations and investing massive sums of money into major sports such as horse racing to ensure that the tradition can continue.

Many bookmakers are not only traditional ‘bookies’ but 24 hour entertainment providers with superb websites providing free live streaming, Livescore services, radio commentary and general sporting news online.

They have Facebook pages and Twitter accounts enjoying huge followings of sports betting enthusiasts who appreciate all the ‘extras’ that the bookmakers offer in addition to straightforward betting.